The Stafford Communications Teamstaffordcom2022-10-11T17:45:58+00:00
Lisa is a leader in devising strategies and creating and implementing results-driven campaigns for companies nationwide. She has a specialty in healthcare marketing and has worked for physician groups, hospitals, pharmaceutical manufacturers and medical device companies. Lisa began her career at J. Walter Thompson and then Hill & Knowlton, NYC. She also served as a television anchor, reporter and producer at TV stations in several markets, and has taken that expertise to a new level using it daily to secure local and national media coverage and overseeing content marketing projects. She also provides video production services and has a knack for selling a product or service line using creative cinematography and editing.
Lisa has a strong background in special events and fundraising and is the organizer of the Chicago Sports Summit, an annual event bringing business and sports companies together to raise money for Chicago charities. She also orchestrates major campaigns and promotions for clients and has created the “For Life” program for the nation’s No. 4 orthopedic group; and “60 Strong,” a public service initiative honoring chronically ill and inspirational seniors launched in conjunction with Medicare Advantage Programs for physician groups nationwide. Because of her journalism background, she coaches clients for media interviews and speaking engagements.
Her campaigns have won local and national awards, including the Public Relations Society of America’s Silver Anvil; International Business Association’s Golden Quill and Publicity Club of Chicago’s Golden Trumpet.
Aimee HucekDirector of Design
Aimee received a BA from DePauw University and a BFA in Design from the Minneapolis College of Art and Design. She also attended the Yale University summer design program in Brissago, Switzerland, studying with Paul Rand, Armin Hofmann and Richard Sapper, among others. Aimee began her career in Minneapolis as a senior designer for a top Minneapolis design firm where she was responsible for the design of identity and marketing communications. Clients included Pillsbury and 3M as well as mid-size companies and arts organizations. Aimee worked on a team that developed the identity, branding, signage and print collateral for MeritCare Health System, the largest healthcare provider in North Dakota. Since 2004 Aimee has been designing cards for the Museum of Modern Art’s Holiday Card collection. She has also won design awards from the American Institute of Graphic Arts, the Society of Typographic Arts and the Printing Industries of America.
Cindy McCabeAccount Supervisor
Cindy is an Account Supervisor and Finance Manager for Stafford Communications. She serves on the agilon health team, assisting with writing projects and overseeing special events. Cindy is also responsible for project management for all Stafford Communications clients. Her career started in the brokerage industry with key positions at Merrill Lynch and Salomon Brothers. After 5 years at Salomon, she moved to a Vice President position at Goldman Sachs. Today she works with and trains account teams at Stafford Communications. She has held board positions at The Robert Crown Center for Health Education and Hinsdale Community Service. She was responsible for a fundraising event for the Northwestern Brain Tumor Institute (NBTI), which raised more than $800,000 for brain tumor treatment and research. In addition, she served as the agency’s team leader for the NBTI account.
Elizabeth Hofheinz is an award-winning writer who has interviewed approximately 1,000 orthopedic surgeons over the last 15 years. The first writer engaged by Orthopedics This Week, Hofheinz has been honored with the Media Orthopaedic Reporting Excellence Award from The American Academy of Orthopaedic Surgeons on two occasions. As Director of Communications for Ortho Spine Partners, Hofheinz strives to find the most scintillating topics of interest to the orthopedic world and then locate those most qualified to opine on them. In addition, Hofheinz is a freelance editor and writer who collaborates with physicians and Ph.Ds. in order to prepare manuscripts for publication in professional journals. Her clients are from the U.S., China, Japan, Turkey, and beyond. She writes and edits for the American Orthopaedic Society for Sports Medicine (AOSSM), The Rheumatologist, ENT Today, corporations, public relations firms, the team physician for the Pittsburgh Steelers, as well as physicians at Harvard and the Veterans Administration. Hofheinz holds two master’s degrees: one in public health—useful in the statistical arena—and another in counseling psychology—useful in all arenas.
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